According to the Travel and Tourism Competitiveness Report 2009 published by the World Economic Forum, China’s travel and tourism competitiveness is rising rapidly. The number of foreign tourists China receives and the output value are increasing year by year.

There are 133 countries and regions listed in the report. Switzerland, Austria, and Germany have the most attractive environments for developing the travel and tourism industry. And in China, Hong Kong and Taiwan respectively rank in 12th and 43rd places. Especially, Mainland China has risen from 62nd in 2008 to 47th this year.

Since 1995, the number of foreign tourists China receives and the output value are increasing year by year. The number of foreign tourists has increased from 2 million in 1995 to nearly 6 million now; and the output value has increased from CNY10 billion in 1995 to CNY40 billion now. The report gives high scores to the promotion and price of China's tourism products, and also the natural and cultural resources.