Shandong tourism administration is responsible for the "development and demonstration of a digital travel service system based on a highly-trusted network". It is a tourism project under the National High-Tech Research and Development Program, which is also known as the 863 Program.

In order to develop a comprehensive integrated digital travel service system, this project combine travel agency information systems, scenic spot information systems, and online travel service systems, to realize the integration of travel agency information publications and product marketing, scenic spot multi-media promotions; and traffic, lodging, and dining resources.

The project is expected to be completed by Dec. 2010, and it is intended to build a comprehensive digital application services system for promotion and marketing, tourist product booking, and maintaining travel service levels.

Pilot work will be conducted in three destinations: Qingdao, Yantai and Jining. Some tourism enterprises will involve in the project, such as scenic spots, travel agencies, hotels, automobile companies, tour guide service centers, and airlines.