Xian, Xianyang, Tianshui and other eleven Chinese cities have introduced the “Guanzhong-Tianshui economic region tourist cities cooperation action plan” to launch cooperation in the tourism industry and to integrate a series of tourist routes.

The common tourism brand in the Guanzhong-Tianshui economic region will be jointly built by these 14 cities. This new tourism cooperative body will concentrate on the concept of "journey to the geographical center of China" and develop historic and cultural tourism, natural ecotourism, red tourism, and recreational tourism. Routes such as "Tracing the Silk Road" and "Religious Sites Journey-Da ci'en Temple, Famen Temple, Kongtong Mountain, and Maijishan" are currently being developed.

Besides these actions, they will initiate a citizens’ mutual visit plan to promote each other’s tourism products. And they will assist travel agencies in launching interregional cooperation and establish tourism early warning mechanism and systems for promoting important events.