Opened on November 1st, 2004, Jinli is a street that reflects the diversity and beauty of Sichuan folk customs and culture. The street is located next to the Wuhou Memorial Temple. Numerous teahouses, guesthouses, bars, pubs and outlets selling tasty local delicacies and crafts make this attractive street a popular tourist destination.

Dating back to the Dynasty (221BC-206BC), Jinli Street was in ancient times one of the busiest of commercial boulevards of the Kingdom of Shu, during the Three Kingdom Period (220-280). It is thus known as the "First Street of the Shu Kingdom".

At the time of the Three Kingdoms period, the production of the famous Shu brocade (a rich silk fabric with raised patterns in gold and silver) was centralized at the southern bank of the Jinjiang River in Chengdu, adjacent to the historical Temple of Marquis Wu. The area was originally known as Jinguan or Jinli, and during the later Tang and Song Dynasties, Jinli became another name for the city of Chengdu.
Jinli´s true beauty can be seen at dusk. The setting sun melts slowly onto the roofs of the houses and the red lanterns burn dreamily.